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Medical staff perceptions: implications for the design of hospital marketing programs.

• Authors : Cronin JJ Jr; Joyce ML

Subjects: Marketing of Health Services* ; Medical Staff, Hospital* ; Professional Practice*

• Source: Journal of health care marketing [J Health Care Mark] 1987 Sep; Vol. 7 (3), pp. 58-68.Publisher: American Marketing Association Country of Publication: United States NLM ID: 9875249 Publication Model: Print

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CONFERENCES.

Subjects: *CONFERENCES & conventions; *MARKETING in service industries; *MARKETING strategySAINT Petersburg (Fla.); FLORIDA

• Source: Journal of Health Care Marketing. Summer85, Vol. 5 Issue 3, p74-77. 4p.

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Establishing an effective referring physician network.

• Authors : Mackesy R; Lutheran Health Systems, Fargo, ND.; Mulligan AT

Subjects: Catchment Area, Health/Catchment Area, Health/Catchment Area, Health/*economics ; Group Practice/Group Practice/Group Practice/*statistics & numerical data ; Marketing of Health Services/Marketing of Health Services/Marketing of Health Services/*methods

• Source: Journal of health care marketing [J Health Care Mark] 1990 Jun; Vol. 10 (2), pp. 54-8.Publisher: American Marketing Association Country of Publication: United States NLM ID: 9875249 Publication Model: Print

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